Collaboration - O2, We're better connected !

For the YCN briefs i have chosen to collaborate with Jane as we both have a vision of creating something large scale and paper based. We are both interested in origami, paper engineering, paper cutting and the other potentials of paper. We have chosen to focus on the O2 brief and have decided to portray the phrase "were better connected" using origami to promote the brands offers and services using in store posters and a memorable point of sale leaflet with O2 info in. We thought origami would fit with the phrase "were better connected" as we wanted to create a large scale modular origami piece, which would need connecting together to see the final result. We thought this could be a good opportunity to get people involved and connect with each other. We will focus on the colours of O2 being blues/blacks/whites and will incorporate their ethos of being fresh, positive and simple. While reading the brief i highlighted a few certain phrases that i thought were integral to the brief having a solid outcome....

"...from movies, music and games, to football, rugby and facebook"

"If our brand was a colour it would be blue but the blue of a beautiful sky on a summers day"

"...visual metaphor for O2, you could use oxygen bubbles"

"..natural, fresh, positive, simple."

and finally the most important of all - "we're better, connected"