After this first crit we came away with quite good answers as to where we should be moving with the project.
People mentioned that it would be a good idea if our point of sale leaflet had tariff information in it as they found these confusing and would like them to be made simple. They said that when they thought O2, they thought bubbles and blue, and these were the most prominent elements about O2. While experimenting with paper we tried out an idea of a card holder for your top up card but the group were in agreement with each other and said that people no longer use top up cards that frequently and it would become a useless item, so we have decided to not progress with it further. We asked people what they thought O2 didn't promote enough and everybody said The O2 Arena. I agree, as i have never really known what goes on there or what its about, so this will be the focus of our project using origami imagery.
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