This advert for O2 focuses on music at the O2 and proves that it doesn't advertise the other facilities and amenities as much. The advert does use something that isn't an "O" for the O2 and uses the actual arena for the "O" as it is spinning around on a giant record. I think this is quite interesting as i think our idea stands out, like this one, but fits in with what O2 do and believe.
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