Monday, 16 March 2009
Poster and leaflet choices
When taking photographs for the posters using origami we had created, we decided that the posters that used an origami piece to represent a letter of the O2 venue was more effective than just an image of the origami on the poster. Also with the leaflet we had to redesign its purpose to make it more interactive with customers and make them want to hold onto it or use it for their benefit. We did this by making the leaflet a suitable size to fold down into an origami piece that would make up one section from the giant paper O2 ball we created and then they would take it into store to either make up and connect to others, thereby redeeming an O2 surprise, or by having a member of staff help build it up and insert it if it is too difficult for the customer (and the customer would still get the surprise). To change all the leaflet and to finish the posters in time, we delegated jobs and i created the posters while Jane created the leaflet.
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